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Can Blogging Be A Business

Written by admin on Friday, January 21st, 2011

can blogging be a business
can blogging be a business

Tips For Starting a Blog For Your Business

We all know that the internet will be the way of the future as more and more people go online to research for information, goods and services but a successful blog for your business needs a plan. Blogging is quick and easy to set up but you first must consider the reason for your blogging and what you hope to achieve by blogging. Things like the theme for your blog, what information are you going to blog about and what sort of blog are you going to use.

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Who are you going to blog to?

Before you start blogging you need to consider who your target audience is and what they want to read about or more importantly what they like to read about. What is your target market? Who are they? What are their demographics? What are their needs and desires? Is your product an evergreen one? Is it a one off purchase or a product that people purchase regularly?

What are you going to say?

Now you have worked out your target audience you can now write your blog aimed at these people. If you do not know what they want simply ask them. Create a simple survey. Ask people what they need to know about your product. For example it might sound great to give someone a 30 year guarantee on an air conditioner, but not if they are over 80. They are more concerned about keeping warm in the next winter or cool in the next summer. Just do not write content for contents sake as your readers will quickly find another blog to read instead. If you live in a close knit community it may be OK to write about local issues but if your target audience is worldwide or spread over a big area then you need to keep local issues to a minimum unless they are relevant to your product or service. Bear in mind you want your blog to work for your business not be meanly the local gossip stop off point.

What sort of blog are you going to create?

Now you know who is going to read your blog and what you are going to say you need to work out what sort of blog its going to be, Are you going to get a domain name that brands your business and have it hosted on a hosting service where you have full control its content and design? This is not cheap to set up and maintain but if done properly it can pay dividends for some businesses. If you already have an existing domain name can you add your blog to it? Depending on your business a free blog may be all you need. Some of these free blogs, for example blogger.com, weebly.com, wordpress.com to name a few, can for the right businesses be more than adequate.

How often are you going to post to your blog?

A blog is not a static site so therefore requires you to regularly add good content, not just any old content, for it to be successful. Your readers can subscribe to your blog through RSS feeds and the will be notified when you post to you blog. It is best to keep the content friendly and not too sales orientated and to leave the reader wanting to know more about your product or service. They will then click through to your main website or contact your physical business for more information about your product.

can anyone Help with this business problem?

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My friend and i decided to create a blogging website, the site is getting more popular, i purchased the domain name and hosting package we are both doing blogging work and he is doing programming. I fear he is attempting to sieze control of the blogging website, no formal agreement has been made in writing. He has added himself to SEO in facebook. What are my standings on this matter, i pay the hosting and domain name. He claims he came up with the idea for a blogging website.

thanks

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Sounds like you have a bit of a problem that will not get better unless you address it completely now.

First you need to decide what you want as an outcome. What are your priorities: a successful blog, top billing on facebook and SEO, enjoyment in writing blogs etc. For each of your priority items determine what your “least acceptable outcome” is when you speak with your friend. Next make a list of other things you think need to be discussed. Take this information and sit down with your friend.

Ask him questions to determine what he wants from the blog. If it is something you don’t care about, agree to it and move on to his next item. If it is something you do care about, look for areas of general agreement and negotiate from there – try to avoid negotiating from differences. Work through the give and take until all of his issues and your issues are covered. When done you will either have an agreement or a “divorce decree.”

If it is a “divorce decree” do not be afraid of that. It is better to get out of a situation that is going bad earlier rather than later.

One more suggestion, when talking with your friend don’t get emotional and ask as many questions as you can to understand his position. The more questions you ask the more it will feel (and be) a discussion rather than an argument. If it evolves into an argument – no one wins.

Larry Laswell – www.outperformexpectations.com

You Can Call Me Al- Paul Simon– Bass Cover

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