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Company Blogging Tips

Written by admin on Wednesday, January 26th, 2011

company blogging tips

Small Business Blog Tips That Can Make a Big Difference

Blogs have revolutionized the way that people do business. It seems that all the big companies are making use of blogs to promote themselves and market their products. However, corporate blogs aren’t just for big companies. Blogs can also be utilized by small businesses with great effect.

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Setting up a small business blog is easy and has many benefits. They are powerful promotional tools and a great way to communicate with clients.

Here are some tips on using a small business blog:

1. Write Naturally and Honestly

Small business blogs can be more personal than large corporate blogs. It’s best to write in way that feels natural to you. Avoid writing needlessly complex posts filled with technical jargon. Doing so will endear customers and promote conversation, which is what a blog is for, after all.

As with any blog, you must always tell the truth. Blogs should address all issues, be it good or bad. This will ultimately beneficial as it helps builds trust the customers.

2. Post often and Respond to Comments

Remember to post frequently. Provide readers with plenty of content, so that they will keep coming back to your blog.

Comments are a vital part of blogs, providing useful feedback. Respond to reader comments often to build strong ties between them and your company.

3. Promote your business, Promote yourself

A small business blog is an innovative way to promote a business.

A good technique is to document your projects. This is good way to show how capable you are at your profession and to garner trust. This is especially important with small business, where reputations can make a big difference.

Blogs allow for unparalleled interaction with customers. Use this to get closer to clients, and to build bonds of trust. The information gained from readers is invaluable for improving your small business.

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4. Be Informed and Informative

Read plenty of other blogs to gain useful information. Post comments and promote your own blog. Be an active part of the blogosphere.

Post links of related information on your blog, and use technology like RSS/Atom feeds to constantly provide your blog with interesting content. This is a great way to promote your business and be informed of everything concerning you industry. Besides informing your readers, it can lead to interaction and possible collaborations with other businesses, all of which will benefit a small business.

5. Search Engines

For those who wish to achieve higher search engine rankings, a blog can be an invaluable asset. The constant updating combined with the right keywords can raise search engine results dramatically.

Blogging and SEO Question: Blogger?

Our company got a blog that is through Blogger but hosted through our domain. Transferring into WordPress or something else is not an option right now. I just notice that the blog pages are 3 levels down in the directory, and I worry that the Googlebots and other search engine robots will not find these blogs.

The goal was to have lots of blog writing, have lots of words indexed by the search engine, and more long tail visibility.

Any tips on how to make the blog show up one level down?

One more thing, there is little icon from Feedburner on our home page that randomizes blog entries to click on, however, it goes to the feedburner site, shows a bunch of feeds and you have to click to get to the blog. I am afraid this is not as direct for the purposes of SEO as we would want.

Any blogging experts out there with answers? Thank you kindly. Lani

Sign-up for Google Webmaster Tools and you can find out the best practices for getting indexed and monitoring your results. Yahoo and MSN have similar programs.

Regarding URL structure, I wouldn’t worry a ton about it right now. Google owns Blogger, I don’t think they’d put you in a bad spot. Focus on writing quality content and staying on topic.

In Feedburner you can adjust that under “Publicize > Subscription Management.” Google owns FeedBurner too.

Good luck!

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